DigiCon Academy is a digital programs academy designed to get professionals hired in today’s digital job market by getting them ready with an understanding of the full digital marketing ecosystem—from Social Media Content Marketing, Search Marketing, to Paid Advertising and Analytics.
DigiCon Academy is an arm of Blu Flamingo Digital Africa that focuses on running all the company’s Digital Media Training Programs, Events and Initiatives.
SOCIAL MEDIA MARKETING AND MANAGEMENT COURSE.
The Social Media Management course introduces the key platforms for digital marketing and demonstrates how to set up a social media experience for a business.
You will be able to identify the benefits of social media marketing and differentiate between the most influential networks and their advantages. As a result, you will understand the techniques and best practices for growing and engaging an audience and demonstrate how to create effective paid advertising campaigns on key social platforms. In addition, you will understand how to build, manage, and sustain an active social media community.
This course also covers how to extract and report on data from the platforms’ native analytics tools to derive deeper audience and campaign insights.
Topics to be covered.
- Introduction to Social media
- Developing a Social Media Strategy
- Content Creation and Planning
- Design and Graphics
- Social Care and Crisis management
- Social Adverting
- Reporting and Analytics
Start date: 21st October 2019
Venue: Victoria University Kampala
Course Duration: 6 Weeks
Sign Up Now: http://bit.ly/2kqsJ5q
For Inquiries Please reach us at : email@example.com or +256777032578, +256756999277.
DIGITAL MARKETING AND ADVERTISING COURSE
This course introduces the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight by conducting digital research, and to prepare the foundations for a fully integrated 360 campaign by connecting effectively with your customers and targets.
Through this course you will be able to differentiate between inbound and outbound marketing strategies and distinguish between examples of digital media. It will also explore the difference between traditional and digital marketing helping you realize the benefits of using them in combination.
At the end of the course, you will know how to develop clear and actionable objectives for a digital marketing plan using SMART objectives and use digital research and social listening to gain insights into your competitors, audience and industry.
Topics to be covered.
- The Digital landscape
- Marketing in the Digital World
- Social Media Marketing
- Search Engine Optimization
- Content Marketing
- AdWords Fundamentals
- Email Marketing
- Digital Analytics and Reporting
- Digital Advertising
Start date: 19th November 2019
Venue: Management Training And Advisory Centre (MTAC)
Course Duration: 7 Weeks
Sign Up Now: http://bit.ly/2Ws5chhFor Inquiries Please reach us at : firstname.lastname@example.org or +256777032578, +256756999277