Understanding Influencer Marketing Deeper

What is influencer Marking?

Influencer marketing is a form of social media marketing involving endorsements from influencers, people and organizations who have expert knowledge and social influence in a respective field.

Influencer Marketing has always worked

For a good reason, Influencer marketing has had power for a while now. Marketers have used it and have found it effective.

Influencer marketing is virtual to every brand because people trust recommendations from influencers. It can also help drive traffic to your website, engagement, and conversations.

Big brands work with more than one influencer

person speaking through a loudspeaker and mobile phones

This is why even the big global brands like Pepsi, Nike, Cîroc Vodka, Adidas to mention but a few have been working with different influencers for most of their campaigns.

These campaigns have helped them drive brand sales or purchases, awareness and boost brand interest among people.

 “A brand is no longer what we tell the consumer it is- it is what consumers tell each other it is”

Scott Cook

What works and doesn’t work in influencer marketing!

Determine if your audience aligns with the influencer’s audience.

On the brand side:

Not understanding the type of influencer that will fit your brand. For example, most brands go after people with a large following

The large following may not always result in being an influence. In light of this, it is important for a brand to understand what they are trying to achieve from their campaign and what kind of influencer can drive this.

For example; a celebrity influencer may do a good job in creating your brand’s awareness and driving sales or purchases, whereas a key opinion leader can deliver content to your target audience and create engagement about product/ service.

On the influencer side:

KNOW YOUR AUDIENCE: We often find people “jumping” from one brand to another which makes believability hard and having an actual audience that you can influence close to nothing.

UNDERSTAND YOUR AUDIENCE: What you like and create a niche audience for you do not want to be a jack of all trades but master of none.

Tips on Being a Good Influencer

Black woman with blue lips whispering "boo it's the best, try this" influencer marketing

1.    Know your audience and focus on resonating with them

Create, create and create good content that will give your audiences meaning and reason to engage with you.

2.    Find your unique voice

Don’t go with the trend and what another influencer who has “made it” is doing. Produce content that speaks for you to your target audience.

3.    Choose the right platform.

You don’t have to be everywhere! Choose the platform where your target audience is engaged with and trusts you.

4.    Focus on the metrics that matter.

 Don’t be that influencer that is obsessed with getting a large following. Focus on metrics like engagement and ROI.

Is your audience engaging with your content and are they buying what you are selling?

Don’t be the influencer with 20K followers with more than half of them being in bots or not the same country as you or with only 20 likes and 1 comment on a post.


Now you know how to do influencer marketing the right way. You understand the importance of defining your goal and then finding influencers based on that goal.

You also know some of the most effective types of influencer marketing campaigns.

If you have any questions or anything to add, please let us know in the comment section.

This Post Has One Comment

  1. Well articulated.Am self taught myself and I find your illustrations very relevant to my endeavours.

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