Facebook has been under a lot of scrutiny this year, and that’s contributed to some changes in user behavior that have shifted quickly.
The Pew Research Center polled 4500 people to determine what exactly these changes were, and here’s what they found:
- More than half of users over the age of 18 have adjusted their privacy settings in the past year
- 42% of Facebook users have taken a break from Facebook in the past year, with up to 26% even going as far as deleting the app from their phone
- 74% of users have either modified their privacy settings, reduced how often they check Facebook or deleted the app from their phone.
- Younger users (ages 18 to 29) were most likely to have deleted the app from their phones
While these numbers don’t look great, there isn’t a cause for panic. Facebook still has around 1.47 daily active users, and mobile usage is still increasing across the board.
Ultimately, creating mobile-first content is still important, and mobile ad placements are stilldriving results.
As Facebook earns back trust and users adapt to further changes, these behaviors may shift again, after all. We’ll keep you updated.
And now let’s dive into a whole lot of Facebook updates for September 2018