Instagram Shopping

Instagram has launched an in-app Shopping feature for businesses in Australia, the UK, Canada, Brazil, Germany, France, Italy and Spain. Brands can now direct shoppers to their e-commerce storefronts without compromising on the time users spend on the app itself.

According to Instagram, when someone taps a tag on your post, they’ll see:

  • An image of the product from your post
  • A description of the product
  • How much the product costs
  • A link that takes them directly to your website, where they can purchase the product

How to use?

  • Choose a photo of your product(s)
  • Tag up to 5 products an image
  • Add any filters and captions

Simple! (Although your account will need to be approved for shopping to use this feature)

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