Case Study
NGX Group
Client Brief
– Build Brand affinity + engagement
– Grow awareness of the new rebrand
– Create a new brand thematic campaign
Strategy
– Created a digital campaign #TheStockAfricaIsMadeOf and provided Strategy, Web development, SEO + SEM, Creative + Content production Social media management & Paid media
– Produced and livestreamed a ‘launch of the new identity’ event
– Created digital lead generation campaign and media strategy to build awareness, and create engagement.
Results
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Brand awareness increase by 78.2% across digital – With OOH + Radio + print set to launch soon
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Trended at Number 1 on the day of the launch achieving 5.2 million in reach over a 2 week period with less than 2k usd budget
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Positive brand uplift with 97% positive sentiment achieved. Attendance by The President of Nigeria.
Tactics We Deployed
strategy
Strategy
Without a plan you will get exactly where you planned to go- think about that for a moment. Usually digital comes at the end of a media strategy as an ‘add on’ and what do the results tend to be?
Social Media Management
When you realize that everyone in your company is already busy with their actual job and they do not have time to ‘Update your social media pages’ that is where we come in.
Digital PR
High School never ends!!! Social Media can be like high-school sometimes; you’ve got the cool kids who love to party, the techies, the socially conscious etc.
Video Production & Advertising
Video has now become the medium ‘de rigueur’ customers have become so accustomed to watching their content that they now expect it! We are experts in creating content that reflects your brand
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