Without a plan you will get exactly where you planned to go- think about that for a moment.
Usually digital comes at the end of a media strategy as an ‘add on’ and what do the results tend to be? A few banners slapped carelessly on some random sites, some Facebook ads and a selfie campaign (Don’t worry we’ve been there!)
But this is not how it works! You start by listening, then planning and then you decide what your persona will be and how you plan to ‘join’ the conversation. Our seasoned and well trained strategists exist solely to figure out ‘war’ strategies that work (in-between clearing out copious amounts of crisps!)
The world of digital evolves faster than a pop musician’s love life and you need an agency that can figure out how to keep you ahead.
A selection of our strategy offerings:
– Brand Strategy & Planning
– Content Strategy
– Digital Architecture Development
– Brand Voice/Persona Development
– Social Strategy
– Media Buying and Planning Strategy
Most frequent questions and answers
A business strategy defines what you stand for or who you are as a business, your long term developments and goals you want to achieve.
A content strategy is a plan based on a business objectives that focuses on creation of a said plan, types of content, platform selection, distribution, delivery, reporting, measurement and finally iteration.
A content strategy serves to create meaningful content that attracts a company’s targeted audience.
It is a field of connections that helps you utilise digital media, which helps in designing the concept, design development.
A brand voice is a selection of words, attitude and values of a brand while addressing its target audience or media in general.
A brand voice can helps make your business identifiable, build trust by delivering a consistent message and allows your target audience to relate more easily to your brand.