Digital PR, Crisis Management And ORM
Building and maintaining a good online reputation means
you get to attract more customers, talent and bigger business opportunities. Maintaining your “rep” is critical especially now since anyone can say anything about your brand.
Who hasn’t Googled themselves before!? Your online reputation can make and break you since people are increasingly doing research before making a purchase decision or getting into business with an organisation or an individual. You don’t want to be in the dark about how you are being perceived.
We start by performing an audit that helps us develop the SWOT and then use the best and most sophisticated tools to track your negative and positive sentiment, look at building your crisis communication strategy and implementing training so that your entire organization knows how to handle a crisis online, complete with guide books.
Outside of crises we also plan, implement and report on Digital PR strategies for your brand. We identify the group or groups you wish to reach with whom we have built relationships over the years and create the communication buzz you seek, we insert key messaging shared to all members, driving traffic to branded destinations, such as websites, social web properties, and micro-sites.
Most frequent questions and answers
Digital PR is an online marketing strategy used by businesses to increase their online presence. It increases brand visibility and has a positive impact on search engine visibility for your website. We network with journalists, bloggers and influencers and send online press releases to gain high-quality backlinks, social media mentions and to improve SEO.
It helps build a brand’s visibility at a low cost. It is one of the best tools for building strong relationships with your current clients and prospects, as well as other brands.
Yes, PR can have a tremendous influence on SEO in terms of backlinks, which makes your mentions high-quality in a PR campaign. Without SEO, your PR campaign may not be as beneficial; with good PR, you can greatly increase your search engine rankings – the benefits are mutual.
Digital PR helps manage and maintain your brand reputation and identity, this enables you to engage with market influencers who have the ability to boost sales.
It builds a positive relationship with consumers; encouraging brand loyalty
It also measures your success by tracking mentions and online sentiments, guides you in planning future marketing campaigns and how well they will be received.
Winning media mentions by offering expert opinions and insights, for example if there is breaking news in your industry you can add to the conversion and win media coverage.
They’re not the same but they support the same objective. Digital PR is focused on building the image and reputation of the company whereas Marketing is selling and promoting a specific product.