A360 runs a project called 9JA girls. A peer education program that helps girls between 15-19 achieve their goals through value based education, and preventing early/unwanted pregnancies. They needed a 3 month campaign to grow, educate, and engage their audience.
Develop engaging social media content strategy, supported by media buy that ran over 5 months on Facebook
This content was in form of videos, photos, influencer content and interactive live chats
Total Reach: 5.96 million
Increased followers from 12,821 to 98,413 (source Facebook page)
Increased likes from 12,500 to 93,898
Total reach 5.96 million with 29.8m impressions.
Total spend =$28,561. Averaged $0.0048 per per person reached.
Total post reactions= 779k
Total Comments & Shares= 22.4k
Total Direct Messages= 43.3k
New user activity- 435k
Total user activity- 697k
=38% returning users
Total Direct messages= over 43,300
Tactics We Deployed
Without a plan you will get exactly where you planned to go- think about that for a moment. Usually digital comes at the end of a media strategy as an ‘add on’ and what do the results tend to be?
When you realize that everyone in your company is already busy with their actual job and they do not have time to ‘Update your social media pages’ that is where we come in.
High School never ends!!! Social Media can be like high-school sometimes; you’ve got the cool kids who love to party, the techies, the socially conscious etc.
Video has now become the medium ‘de rigueur’ customers have become so accustomed to watching their content that they now expect it! We are experts in creating content that reflects your brand
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