What Is SEO, And How Does It Benefit My Business?

hands on laptop, screen showing google

Successful SEO is not about tricking Google. It's about PARTNERING with Google to provide the best results for Google's users.

Search Engine Optimization (SEO) is a dynamic digital marketing tool. It is substantial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.

When you think of brand awareness, building relationships with prospects and positioning yourself as a respected and responsible expert in your field think SEO!

Use SEO To Build A Reliable Audience

SEO can help you build better relationships with your audience, improve the customer experience, increase your authority, push more people to your site, and increase conversions. This means more sales, more loyal customers, and more growth for your business.

When prospects search for specific words and phrases related to your business on Google, your site appears in the result they see and that is SEO!

SEO Is An On-Going Process

But as you may have guessed, it’s not quite as simple of a process as buying some advertising space. As a result, optimizing a site requires a clear, well-planned strategy and regular maintenance. It’s an on-going process, and often a complex one.

Basic SEO Checklist

yellow sticky notes on a white board

When applying SEO to your site, make sure of the following:

  • Use Friendly URLs – This is the address your prospects will use to find your site
  • Create titles that stand out, a
  • Add descriptions for each page on the site
  • Utilize anchor text – So that you are able to direct prospects to another page on your site
  • Add alt text to all your images – To give a brief description of what your image is about
  • Give your site structure the right headers which will make it easier for search engines to understand your content better.

We Generate Leads For Your Business

As a digital marketing company, Bluflamingo is responsible for using digital channels to generate leads and build brand awareness. We make use of social media, email marketing, corporate blogs, and company websites. Etc. We also use analytics to improve the performance of your business using these channels.

We at Bluflamingo Digital Africa have a solid grasp of what SEO is and know how to make use of it to improve your business. We understand how SEO affects your online presence. We have a great digital team that makes sure you stay on top of your game!

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