Case Study

Tobacco-Free Kids Kenya

The Challenge

To push the government of Kenya to adopt TC Regulations to enforce the tobacco control act 2007 Increase engagement and meaning with the brand. Measure negative and positive sentiment and increase net promoter score

Tactics

We constructed and executed an online campaign to pass tobacco regulations under the #Tobaccofree254 This campaign focused on reaching out to influential public figures to rise to the occasion and advocate to have the tobacco control regulations adopted and to rally public support for the Implementation of the Tobacco Control Act

The Results

We collected over 1,000 online signatures and 2,700 petition signatures on the ground. With over 40,000 engagements.

Tactics We Deployed

strategy

Strategy

Without a plan you will get exactly where you planned to go- think about that for a moment. Usually digital comes at the end of a media strategy as an ‘add on’ and what do the results tend to be?

Social Media Management

When you realize that everyone in your company is already busy with their actual job and they do not have time to ‘Update your social media pages’ that is where we come in.

Digital PR

High School never ends!!! Social Media can be like high-school sometimes; you’ve got the cool kids who love to party, the techies, the socially conscious etc.

Digital Campaigns

We create visually engaging interactive SM campaigns to integrate into your marketing programs, peaking interest amongst web users, we develop the big idea, and translate it into creatively stunning online campaigns.

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