Case Study

Airtel My Hustle

Client Brief

Increase TOMA (Top Of Mind Awareness), Share of Voice and engagement as well as true connection with audiences. Bring the company’s core beliefs to the surface in a visible and measurable manner.

The Solution

Target persona development: Through focus groups and tissue sessions involving deep research, we came up with the strategic bedrock of who we were targeting and what their wants/needs/concerns were, we also studied and understood which medium would be likely to appeal to them based on their online behavior

The Results

Over 1 million Video views (30 Videos) produced with an average of 40,000 views per video! The brand reached a new audience with engagements through the roof on sharing and comments as the content was local, relevant and share worthy, it put Airtel’s customer at the heart of the business strategy and endeared the brand to be tried even by those who had never tried it before

Tactics We Deployed


Without a plan you will get exactly where you planned to go- think about that for a moment. Usually digital comes at the end of a media strategy as an ‘add on’ and what do the results tend to be?

Social Media Management

When you realize that everyone in your company is already busy with their actual job and they do not have time to ‘Update your social media pages’ that is where we come in.

Video Production & Advertising

Video has now become the medium ‘de rigueur’ customers have become so accustomed to watching their content that they now expect it!

Media Planning & Buying

Our Digital Media Planning and buying team study and find the right audience and help you reach new ones, optimise your ROI and use sophisticated measuring tools to find out what’s working and immediately correct what’s not working.

SEO & Analytics

A lot of agencies take a broad and general approach to SEO. We used to be among these. Then we really got into it and there’s no turning back for us. We are concerned with growing our clients visibility and awareness in search engines like google, improving rankings and driving traffic.