Case Study
Airtel My Hustle
Client Brief
Increase TOMA (Top Of Mind Awareness), Share of Voice and engagement as well as true connection with audiences. Bring the company’s core beliefs to the surface in a visible and measurable manner.
The Strategy
Target persona development: Through focus groups and tissue sessions involving deep research, we came up with the strategic bedrock of who we were targeting and what their wants/needs/concerns were, we also studied and understood which medium would be likely to appeal to them based on their online behavior
The Results
Over 1 million Video views
(30 Videos) produced with an average of 40,000 views per video!
The brand reached a new audience with engagements through the roof on sharing and comments as the content was local, relevant and share worthy, it put Airtel’s customer at the heart of the business strategy and endeared the brand to be tried even by those who had never tried it before
Tactics We Deployed
strategy
Strategy
Without a plan you will get exactly where you planned to go- think about that for a moment. Usually digital comes at the end of a media strategy as an ‘add on’ and what do the results tend to be?
Social Media Management
When you realize that everyone in your company is already busy with their actual job and they do not have time to ‘Update your social media pages’ that is where we come in.
Media Planning & Buying
At Blu flamingo we are obsessed with technology – how it makes life simpler; how it can be used to great advantage but also how it can sometimes totally miss the point!
Video Production & Advertising
Video has now become the medium ‘de rigueur’ customers have become so accustomed to watching their content that they now expect it! We are experts in creating content that reflects your brand
SEO & Analytics
Proper SEO is both a technical and creative endeavour, We conduct keyword research prior to suggesting content, connect the dots in terms of your whole digital strategy and how this connects to the larger business objectives.
Please Contact Me
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team members
Executing Team
our team
Seanice Lojede
Creative Director
Ben Kuyoh
Lead Strategist
Alex Kaweesa
Art Director
Andrew Kyeyune
Web Dev.