SEO & Analytics
A lot of agencies take a broad and general approach to SEO. We used to be among these. Then we really got into it and there’s no turning back for us. We are concerned with growing our clients visibility and awareness in search engines like google, improving rankings and driving traffic.
We believe that from the words you use on your website to the way other sites link to you on the world wide web these components all play a part, yet at times it’s not just the creative but the technical elements.
This means ensuring that your website is actually structured in a way that search engines find it easy to navigate and understand that they therefore rank you higher and as an authority in your field. The most fun way we’ve heard it explained, is that Google only loves you if others do!
Search engine optimization is perhaps one of the most under utilised and ill explained concepts in digital marketing. It is a discipline as far as we are concerned and one we take very seriously.
Proper SEO is both a technical and creative endeavour, We conduct keyword research prior to suggesting content, connect the dots in terms of your whole digital strategy and how this connects to the larger business objectives.
Proper SEO takes time and commitment and is a product of a great inbound marketing strategy. We use our experience in content creation, marketing and web development to give you a really detailed solution.
Most frequent questions and answers
Search engine optimisation is the process of optimising a website and making sure that it provides accurate information that people need. SEO is a tactic that assists you to rank your website. Lastly it betters the attribute of ranking in your website in all search engines such as Google, Bing, Yahoo etc.
- Bring Customers
When a website is search engine optimised, it appears for related search enquiries and as a result attracts users who are more likely to convert or interact more with your content.
- Build Brand Awareness
Building a strong brand awareness is important because when your website appears first on a Google or Bing search engine people begin trusting the service you provide. This is because they believe that your brand is legit and your website is credible.
SEO is not just about optimising your website to rank high on Google and other search engines, but also about improving the experience of your online visitors. Users stay longer and interact with websites that are well optimised and easy to navigate which benefits your online business or mandate of your website.
The cost of optimising a website depends on the scope of work and the strategy being executed.