Two-Factor Authentication (2FA) is sometimes called multiple-factor authentication. In simple terms, it adds an extra layer of security to every online platform you access. The first layer is generally a combination of a username and password. Adding one more step of authenticating your identity makes it harder for an attacker to access your data.

A recent joint study by the University of Maryland and Johns Hopkins University found that approximately 28% of people have never used Two-factor Authentication (2FA) on their smart devices.

Most of these people stated the inconvenience and privacy concerns associated with using this security measure as reasons for not adopting it. Some said they had negative experiences with it in the past, and a few claimed to see no value in the security measure.

The researchers of the study concluded that a lack of information was the root cause of this lack in adoption. 64% of survey respondents agreed that they had never used 2FA because they had either never heard of it, or never been prompted to use it.

This study makes it clear that 2FA is relatively a misunderstood and underappreciated security tool.
Here’s why this simple tool is so crucial and why not adopting the measure could be dangerous:

Why is it important?

Passwords have been the mainstream form of authentication since the start of the digital revolution. But, this security measure is far from infallible. Here are some worrying facts about this traditional security measure:

• • 90% of passwords can be cracked in less than six hours.
  • Two-thirds of people use the same password everywhere.
  • Sophisticated cyber attackers have the power to test billions of passwords every second.

How to turn all your social media accounts into one landing page

Keeping up with all these social media platforms can be a headache. It’s virtually impossible for your followers to get a full-spectrum picture of what you do in one place. It’s super annoying, especially when you want to point your followers somewhere

Now there’s a way to build a link that can direct your followers to everything and anything you want to promote about yourself or your brand. Focal. Bio is a program that creates a single link for promoting your entire social media presence. Here’s how it works in their words:

https://www.youtube.com/watch?time_continue=43&v=WHcv13A678w&feature=emb_logo

Focal. Bio even includes some analytics data to help you get a better understanding of who’s visiting your pages and clicking your links. So if you want to cater your content to a specific audience, you’ll finally have the info you need to do so.

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