Case Study

SA-NG Busines Chamber

The Challenge

The South Africa-Nigeria Business Chamber chose BLU Flamingo to help them attract new members to the chamber, build their online community, and strengthen existing relationships.

The Solution

Using the right lead magnets - we built a paid digital strategy, plus creatives that would aid in running a lead generation campaign to build awareness, and create engagement that would drive new users to a special landing page where they could register as members.

The Results

We ran a 3 months lead generation campaign online as well as on social media platform; Linkedin, directing all traffic to a landing page designed specifically for new members to register as members of the chamber.

We recorded over 70 qualified leads of the right target audience, who wanted to join the chamber.

Tactics We Deployed


Without a plan you will get exactly where you planned to go- think about that for a moment. Usually digital comes at the end of a media strategy as an ‘add on’ and what do the results tend to be?

Social Media Management

When you realize that everyone in your company is already busy with their actual job and they do not have time to ‘Update your social media pages’ that is where we come in.

Email Marketing

We create email campaigns using HTML script, key messaging and visually branded creative to draw attention to service offerings, events and products.

Media Planning & Buying

Our Digital Media Planning and buying team study and find the right audience and help you reach new ones, optimise your ROI and use sophisticated measuring tools to find out what’s working and immediately correct what’s not working.

SEO & Analytics

A lot of agencies take a broad and general approach to SEO. We used to be among these. Then we really got into it and there’s no turning back for us. We are concerned with growing our clients visibility and awareness in search engines like google, improving rankings and driving traffic.

Web Design & Development

Blu Flamingo has formed and maintained a deep understanding of brand DNA and a strong tradition in creating web portals for companies who require more than a digital brochure.