Case Study
Ecomotel
The Challenge
Ecomotel – a hospitality chain, tasked us to improve their website conversions together with their Google search ranking.
Tactics
We ran a SEO campaign consisting of 5 keywords (1 for each of their motels) for 6 months, after careful observation of the sites analytical data and performance, we were able to rebuild a new look and tailored experience for their online visitors.
The Results
As an immediate response to the new look (Conversion Rate Optimized) website, Ecomotel experienced a 106,63% increase in average time spent on the site, a 42,72% increase in Goal completions and a CTR of 5,5% from 1,2%.
Tactics We Deployed
strategy
Strategy
Without a plan you will get exactly where you planned to go- think about that for a moment. Usually digital comes at the end of a media strategy as an ‘add on’ and what do the results tend to be?
Competitive Analysis and Report
With a team that cringes, rants and raves for hours on end when they see poor design – we live breathe and eat good design, the words alignment, balance, composition.
SEO & Analyrics
Proper SEO is both a technical and creative endeavour, We conduct keyword research prior to suggesting content, connect the dots in terms of your whole digital strategy and how this connects to the larger business objectives.
Web Design & Development
Blu flamingo has a formed and maintained deep understanding of brand DNA and a strong tradition in creating web portals for companies who require more than a digital brochure.
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team members
Executing Team
our team
Seanice Lojede
Account Dir
Paul B. Makhene
SEO & Web Dev
Precious Mphaphuli
Traffic Manager