Case Study

Ecomotel



The Challenge

Ecomotel – a hospitality chain, tasked us to improve their website conversions together with their Google search ranking.



Tactics

We ran a SEO campaign consisting of 5 keywords (1 for each of their motels) for 6 months, after careful observation of the sites analytical data and performance, we were able to rebuild a new look and tailored experience for their online visitors.



The Results

As an immediate response to the new look (Conversion Rate Optimized) website, Ecomotel experienced a 106,63% increase in average time spent on the site, a 42,72% increase in Goal completions and a CTR of 5,5% from 1,2%.



I Want This

Tactics We Deployed

strategy

scrum board

Strategy

Without a plan you will get exactly where you planned to go- think about that for a moment. Usually digital comes at the end of a media strategy as an ‘add on’ and what do the results tend to be?


file searching

Competitive Analysis and Report

With a team that cringes, rants and raves for hours on end when they see poor design – we live breathe and eat good design, the words alignment, balance, composition.

online_media

SEO & Analyrics

Proper SEO is both a technical and creative endeavour, We conduct keyword research prior to suggesting content, connect the dots in terms of your whole digital strategy and how this connects to the larger business objectives.


user flow

Web Design & Development

Blu flamingo has a formed and maintained deep understanding of brand DNA and a strong tradition in creating web portals for companies who require more than a digital brochure.

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team members

Executing Team

our team



Seanice Lojede

Account Dir






Paul B. Makhene

SEO & Web Dev






Precious Mphaphuli

Traffic Manager