3D POST ON FACEBOOK

With their content popping off the screen 3D Posts bring the interaction with digital objects to the next level, leveraging users engagement.

With the newest Facebooks’ releases, richer and higher-quality 3D content can now be shared with Facebook supporting the industry-standard glTF 2.0 file format with 3D posts. With glTF 2.0 compliance comes support for textures, lighting, and realistic rendering techniques; this means shining, soft and detailed 3D posts to grab the user’s attention on the Social Media.
The new Graph API endpoints with 3D Post support enables developers to build seamless 3D sharing into any app making it easier for people to share interactive objects or scenes directly to Facebook with just a click. Using the new Open Graph tag, developers can enable 3D content from their website to automatically appear in 3D when shared on Facebook.

 

There are actually four ways to get a 3D asset that meets Facebook’s asset requirements to appear in a Facebook Post:

  • Create a 3D Post programmatically with Facebook’s;
  • Share a link to a web page that has Facebook’s Open Graph Sharing metadata tags;
  • Share a local asset on an Android device using Android’s native Sharing action;
  • Drag and drop your asset into Facebook’s Post composer and publish it;

If you are creating a 3D Post via drag and drop:

Click within the composer window to make sure it has focus before dragging and dropping an asset into it. Once you drop your asset into the composer, it will take a few seconds to generate an interactive preview;
Once you are able to see the preview you can create your Post;

If you’re testing and don’t want anyone to see your Post, you can set its visibility to “Only me” and change it to “Public” when you’re ready. Please make sure that you view the Post in your Feed using the mobile Facebook app to see how your asset renders on iOS and Android devices.

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