This may change soon, with Instagram testing a “recommended posts” feature that’s not dissimilar from Facebook’s. Now, you may see content that Instagram believes that you’ll like.

This means that Instagram’s algorithms will be showing users either content that their friends’ have liked, or content they think you’ll be interested in. If you follow a lot of fitness bloggers, for example, they’ll show you more content along those lines.

This could be a big deal for businesses, and could make on-platform engagement even more important.

If one user liking or commenting on your Page means that even just ten of their friends see it, that’s a huge development that we shouldn’t ignore. There’s already plenty of incentives to get a lot of engagement on Instagram, but this gives us just one more.