Case Study

UAP Old Mutual

The Challenge

UAP Old Mutual contracted BLU Flamingo to create mass awareness around its products and offerings and increase uptake in financial, life, and general insurance policies.

To generate at least 100 high quality leads per month across all digital Ad channels.

The Solution

We leveraged the power of Machine learning and big data to reach qualified audiences at every digital touch point with programmatic display advertising, YouTube video ads while taking advantage of high-intent searches across search engines.
We used Facebook and Instagram to deliver targeted brand and product information while remarketing to the most valuable audiences.

The Results

  • 6,173 total leads generated through digital ads only
  • 129% increase in conversion rate.
  • Over $10,000 sales in just 3 months

    • Tactics We Deployed

    Strategy

    Without a plan you will get exactly where you planned to go- think about that for a moment. Usually digital comes at the end of a media strategy as an ‘add on’ and what do the results tend to be?

    Social Media Management

    When you realize that everyone in your company is already busy with their actual job and they do not have time to ‘Update your social media pages’ that is where we come in.

    Competitive Analysis Report

    A competitive analysis report is produced after an in-depth analysis of you and your direct competition in your industry. It analyzes important online marketing channels as well as providing you conclusions of the data.

    Media Planning & Buying

    Our Digital Media Planning and buying team study and find the right audience and help you reach new ones, optimise your ROI and use sophisticated measuring tools to find out what’s working and immediately correct what’s not working.