Case Study
NGX Group
The Challenge
We won a competitive pitch in November 2020 to rebrand and relaunch the Nigerian stock exchange as the NGX Group following a successful demutualisation process in their 60 year history.
Nigerian stock exchange come to us to rebrand it and relaunch it as the NGX Group following a successful demutualisation process in their 60 year history.
The Solution
Create a digital campaign #TheStockAfricaIsMadeOf and provided Strategy, Web development, SEO + SEM, Creative + Content production Social media management & Paid media
Produce and live-stream a ‘launch of the new identity’ event.
Create digital lead generation campaign and media strategy to build awareness, and create engagement.
The Results
The campaign ran in Lagos, Abuja and Northern states of Nigeria across Print, Radio, OOH, Digital and live streamed in a studio to online event that was live streamed and watched by over 5,000 attendees with an engagement rate of 46%
Tactics We Deployed
Email Marketing
We create email campaigns using HTML script, key messaging and visually branded creative to draw attention to service offerings, events and products.
Media Planning & Buying
Our Digital Media Planning and buying team study and find the right audience and help you reach new ones, optimise your ROI and use sophisticated measuring tools to find out what’s working and immediately correct what’s not working.
strategy
Without a plan you will get exactly where you planned to go- think about that for a moment. Usually digital comes at the end of a media strategy as an ‘add on’ and what do the results tend to be?
Social Media Management
When you realize that everyone in your company is already busy with their actual job and they do not have time to ‘Update your social media pages’ that is where we come in.