Culture Rising 2023 Trends Report - Meta

Meta Foresight has distilled over four million global conversations on Facebook and Instagram and learnings from a global survey into 20 key trends.

We have attached here a full report on today’s trending conversations and what they tell us about tomorrow’s opportunities. Like all good stories, this one’s got layers. Enjoy!

We’re working through a world of uncertainty and facing down global instability – from the currency change and electioneering processes in Nigeria; to wars in Sudan; Great Britain and the commonwealth; Russia-Ukraine; etc. We are navigating inflationary and recessionary anxiety.

This is clearly reflected in the way Global conversations are spiking around frugality (on Instagram, +485% year-on-year growth) and financial intelligence (On Instagram, +142%). The report highlights rising conversation topics like this and more.

Before we go, we would also like to share with you three (3) opportunities you can quickly take advantage of if you partner with us:

  • Meet the needs of your customers with Business Messaging. 
Whatsapp engages audiences in a personalised manner, accelerates sales and drives better customer support outcomes. We can work with you to build endearing brand campaigns on Whatsapp, design the journey, drive consideration and conversion, etc.
  • Reels turn attention into action, supercharging your campaign performance.
Reels aren’t just a placement. It’s a language. We understand that the challenge lies in time to flighting assets and you work with key visuals you receive. We have a way of deploying and optimizing campaigns with organic Reels and Mobile-first video content.
  • Measure the impact of your digital advertising on your brand building efforts, and get insights into the challenges. 
Meta’s Brand Lift Solution can help you measure how your ads impact real business results, like awareness and consideration. We can help you get this activated.

Should you want to discuss these opportunities further!