How to Measure the Success of Your SEO Strategy

How to Measure the Success of Your SEO Strategy

To rank higher in search engine results, brands have to create consistent, high-quality SEO content that keeps customers coming back, and that means measuring their progress and adjusting their strategy if necessary.  The stakes with SEO might be different — there’s no gold medal — but you’re competing against other businesses for leads, so they’re […]

Top 3 considerations when using Digital Media for NGOs

Top 3 considerations when using Digital Media for NGOs

Our first campaign ‘Genext’ was early in the agency’s inception and Launched in 2010. Genext was a nationwide participatory youth campaign in Uganda advocating for family sizes that people could afford to look after.  Implemented by the Uganda Health Marketing Group (UHMG) with the support of United States Agency for International Development (USAID), the project […]

Social Media for NonProfits; a snapshot of Kenya

Social Media for NonProfits; a snapshot of Kenya

Social media is not only used for marketing and publicity, it is also used to pass on information, education and create awareness. However, from surveys It appears that non-profit organizations prefer the use of email and website to communicate to their audiences and are less conversant with the use of social media. It is significant […]