Google Analytics 4: Understanding the Changes
As the world of digital marketing continues to evolve, it’s important to stay up-to-date with the latest tools and technologies. One essential tool for any website is Google Analytics, which provides valuable insights into your website’s performance and user behavior. Google recently released a new version of their analytics platform, Google Analytics 4, which offers several important advantages over the previous version. In this article, we’ll highlight the top three things you need to Know about switching to Google Analytics 4.
- Better user tracking and analysis
Google Analytics 4 introduces several new features that enable better tracking and analysis of user behavior on your website. For example, it includes advanced cross-device tracking, allowing you to track user interactions across multiple devices and platforms. This gives you a more complete picture of how users are engaging with your website and enables you to optimize their experience accordingly.
- You have No choice REALLY! Because UA will stop all data collection on July 1, 2023.
- If you haven’t updated your Google account, beginning in March 2023 Google will update it for you automatically unless you opt out.
- If you opt out, your UA account will still terminate, but Google won’t create a GA4 account for you.
- The new GA4 property they create for you will be based on the settings in your Universal Analytics property.
- If you have created a GA4 property, and that property is connected to a Universal Analytics property, they’ll copy over configurations from UA that have not been marked as complete in GA4.
- Remember: “not all UA configurations have an obvious GA4 counterpart, and the automated process might not make the same choices as you would” – so manual migration is strongly recommended.
- Future-proofing your analytics strategy
By switching to Google Analytics 4, you’ll be future-proofing your analytics strategy and ensuring that you’re using the most up-to-date tools and technologies. Google has announced that they will be phasing out support for the previous version of Analytics, so it’s important to make the switch sooner rather than later. By doing so, you’ll be able to take advantage of new features and functionality as they become available and stay ahead of the curve in the ever-evolving world of digital marketing. If you need any help with you WebOps Or strategy get in touch with us here
In conclusion, Google Analytics 4 offers several important advantages over the previous version, including better user tracking and analysis, enhanced machine learning capabilities, and future-proofing your analytics strategy. If you haven’t already made the switch, now is the time to do so to ensure that you’re getting the most out of your website’s analytics and staying ahead of the competition.