The Challenge
The Rwandan government has implemented policies, initiatives, and investments in ICT infrastructure to support the growth of e-commerce. However, Rwanda's local e-commerce ecosystem remains fragmented, which can be a significant obstacle for small and medium-sized businesses.
These businesses must consider more than just building websites to effectively conduct online business, and may need to rely on the existing ecosystem for support in areas such as warehouse and logistics management, transportation networks, online payment options, and building customer trust.
GiZ Rwanda contracted BluFlamingo to build and deploy an SME e-Commerce strategy and then pass on knowledge to the SMEs on how to harness this technology to improve their businesses