Email Marketing

We create email campaigns using HTML script, key messaging and visually branded creative to draw attention to service offerings, events and products.

As part of our process we provide email analytics and recommend an approach that works with your team to build relevant ‘opt in’ email lists such that your communication doesn’t end up in junk/spam mail.

Blu flamingo creates visually pleasing blog designs that can link to your email marketing efforts with the look & feel of your brand in mind. We also provide content management and moderation services around your blog.


Most frequent questions and answers

What is email marketing?

Email Marketing is a form of direct marketing that uses electronic mail to communicate messages to an audience. 

Is Email Marketing Important?

Yes, email marketing remains one of the best digital tools for building relationships with clients, prospects, leads and also previous clients because you can communicate with them directly.

What are some of the latest trends in email marketing?

  • Adding videos to an email newsletter
  • Story Telling – Transactional emails that include your branding and connect with your readers emotionally.
  • Gifs – they grab your customer’s attention.

What is the success rate of email marketing?

According to research 59% of Business to Business marketers say email is their most effective channel in terms of revenue generation. 56 percent of brands using emoji in their email subject lines had a higher open rate, according to a report by Experian.

Disadvantage of email marketing

Your email can be listed as spam mail. This however happens when an email campaign is not properly set up. If your message is not directed to the right consumers the recipient may delete or unsubscribe. 

Undelivered emails – this is also caused by poorly designed emails which do not comply with email policies.

Download Our Email Whitepaper

The act of sending a commercial message, typically to a group of people, using email.

Download Whitepaper

Please Checkout the Infographics below

View tips on how to stay on the good side of email marketing.

View Infographic