We gather and interpret the following data and use our findings as the basis of our recommendations:

Website Performance – We test the technical performance of each website as well as other technical factors that can affect customer usability and business conversions.

Organic Search – We test and analyze a number of key factors that directly contribute to a website’s ability in being indexed by the search engines and found by web visitors.

Paid Search – We test and analyze the level of paid search advertising activity all sites are currently engaged in.

Local Search– We test and analyze how visible each business is within local search directories like Google My Business and Yelp. We also inspect whether online reviews are available for prospective customers to read.

Social Media – We test and analyze the level of social media engagement, the frequency of content posted, as well how often the businesses are being shared socially.

FAQ

Most frequent questions and answers

What is the importance of a competitive analysis?

A competitive analysis is important because it helps you build an understanding of how your customers (existing and potential) rate your competition.

It is a mechanism for developing an effective competitive strategy in your target market.

It gives you an idea of your brand’s advantage over its competitors.

What is a competitive analysis framework report?

A competitive analysis report serves to determine the strengths and weaknesses of the competitors, strategies that improve your advantage, the barriers that can be developed to prevent competition from entering your market, and any competitor weaknesses that can be exploited.

What is the purpose of a comeptitor analysis?

A competitive analysis serves to determine the strengths and weaknesses of the competitors, strategies that improve your advantage, the barriers that can be developed to prevent competition from entering your market, and any competitor weaknesses that can be exploited.

What is a competitive advantage?

A competitive advantage is an advantage over competitors gained by offering consumers a better value proposition.