Job Overview / Purpose

To represent our client’s brand and manage all community engagements and content development.

Reports to:

Digital Strategy Manager/Account Manager

Responsibilities and Duties

To develop and implement social media campaigns to align with the company’s marketing strategies on specific platforms that fit best with the niche audience.

To ensure effective response and interaction with existing followers as well as using communication methods to increase followers to social media accounts.

To fully engage with online customers and respond to comments and requests.

To plan and develop content art works while collaborating with designers and content producers where necessary.

To develop a content plan in liaison with the Digital Strategy Manager/Account Manager.

To develop an editorial calendar and ensure the team is on board.

To relay community feedback to relevant internal stakeholders.

To carry out basic community photography and videography activations (using a smartphone or camera).

To participate in networking events or relevant industry workshops.

To edit, proofread and improve content posts.

To develop digital media content reports, insights, and analysis as required by the client.

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Person Specifications

Education:

BSc degree in Marketing or relevant field Fundamentals of digital marketing 

Any other relevant course in digital marketing is an added advantage.

Experience:

Proven work experience as a community manager Experience in social media, PR and promotional events

Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter). 

A creative marketing professional, preferably with a strong content creation and writing background.

Knowledge, Skills & Abilities:

Ability to develop engaging content.

A tech-savvy professional.

Exceptional oral and written communication skills.

A ‘people person with great customer service skills.

Ability to moderate online and offline conversations with our community.

Hands-on experience with social media management for brands.

Ability to interpret website traffic and online customer engagement metrics.

Expertise in using SEO best practices to write creative copy that includes effective keyword placement.