Bell Lager needed to change their brand perspective, and reposition to target the dominant population.
We launched a campaign called POP ‘n Jam which involved consumers buying a beer and using the code underneath to win tickets to a Ne-yo concert
The brand repositioned and gained 1.32% market share in 3 months, the biggest growth by a alcohol brand in Uganda.
Tactics We Deployed
Without a plan you will get exactly where you planned to go- think about that for a moment. Usually digital comes at the end of a media strategy as an ‘add on’ and what do the results tend to be?
Social Media Management
When you realize that everyone in your company is already busy with their actual job and they do not have time to ‘Update your social media pages’ that is where we come in.
High School never ends!!! Social Media can be like high-school sometimes; you’ve got the cool kids who love to party, the techies, the socially conscious etc.
Video Production & Advertising
Video has now become the medium ‘de rigueur’ customers have become so accustomed to watching their content that they now expect it! We are experts in creating content that reflects your brand
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