Uganda Waragi, that has been fondly named the Spirit of Uganda, was celebrating all things that are unique to the Pearl of Africa and the true Ugandan spirit in the year-long campaign to mark it’s 50 year anniversary.
In the spirit of the season, Uganda Waragi developed a special edition gifting pack for the brand. We developed the online shopping app for the brand to translate the campaign into sales for online conversion.
Team leads: Liz Byamugisha, Hannat Ssemanda, Unnie Wamala, Arnold Babasa, Herbert Bongomin
Strategy development; 1 week
Media Plan and media buys: 2 weeks
App development and Website integration; 2 weeks
Go to and influencer Market Strategy: 1 week
Social Media activation