East Africa’s Premier Music Event came to life in Uganda on Digital – we took the music extravaganza from having no face-book page in Uganda to signing up 60,000 + likes in 5 weeks!!!
Needless to say we needed a Kick $%^ Campaign for this – SO.
We decided that seeing as the Queue to audition for TPF can get quite long, what if we gave hopefuls a chance to send us their ‘digital auditions’ and if the digital community gave it a thumbs up we give them a GOLDEN TICKET to go straight in to the final judges – no waiting around!!
This garnered huge excitement online and a couple of articles in the local press – needless to say the result was a successful and well covered exciting season of Tusker Project Fame Uganda chapter (rooting for the Ugandans in the academy- naturally!)