We were tasked to make Smirnoff Vodka appealing to LPA- 26 Young, Ugandan Male Consumer by developing a thematic and creating urgency and Brand re-appraisal.
The master plan was to create the FOMO of all FOMO’s – (We like to keep it simple, sexy!)
The result was an event with a clearly defined theme as coined by us – RUMBLE IN THE JUNGLE, – we recreated, with the help of some masters in the Industry (Silk Events), a jungle experience complete with a dress code- Tarzan and Jane Costumes and some amazing cocktails in coconuts.
The theme was adhered to on digital from ideas on dress code to an amazing DJ Lineup, Online treasure hunt for 1 million shillings that thrilled revelers to an exclusive app built that would welcome you at the door on live 3D Screens!!
Team leads: Seanice Lojede, Timothi Kimathi
Strategy devvelopment – 2 weeks
Media Plan and media buys: 1 week
Go to and influencer Market Strategy: 1 week
Social Media Activation.