NSSF annually hold their Annual Members’ Meeting to meet and discuss the Fund’s performance with members and stakeholders. We were tasked with bringing the online community to the meeting by giving them an extra avenue to attend since the venue could not host every member of the Fund.
To achieve this, we decided to deliver the meeting to the online community by broadcasting the event live on our YouTube channel and providing live updates on both Facebook and Twitter.
In addition, we also gave the online community a chance to voice their opinions and questions via Skype, Facebook and Twitter.
The hashtag trended for the next two days after the event and managed to collect 6 million impressions and reached 1.2 million people, with 5800 actively engaging with us throughout the event.
Team leads: Paul Hall Isingoma, Hannat Ssemanda, Seanice Lojede, Andrew Katuramu
Strategy – 1 week
Go to and influencer Market Strategy – 1 week
Social Media Activation.