To support Bless A Child foundation, we started a campaign called #10k4Cancer to raise money to facilitate treatment, education & well-being of children suffering from cancer in Uganda.
Many of us spend UGX 10k without noticing how much it could change a child’s life, so we started out asking people what they spent their last 10k on & showing them how it could help a child in need.
We also got entertainment figures to sing a few lines from the famous “We are the world” song to encourage everyone to come together to support this cause.
Team leads: Nancy Kacungira, Liz Byamugisha, Alex Kaweesa
Strategy development – 1 week
Media Plan and media buys: 2 months
Go to and influencer Market Strategy: 2 weeks
Social Media Activation.
Client NameBless a Child FoundationYear2015