Bell Lager is a heritage brand and the premium beer brand brewed in Uganda for more than 50 years. The #PopNJam campaign was a pivotal campaign geared at brand re-appraisal by the GenY LPA 29yr old male.
We developed the Shake and Win app that was used during bar activations for the on-ground promotions. The website was revamped to a more fresh and youthful look that supports video, social media plugins and a ticket counter that helped drive FOMO for the Ne-yo concert.
The mechanics for the social media campaign were kept interactive from the announcement, revival and the sustenance phases of the campaign. The campaign led to the reveal of the new pack launched at the Ne-yo Concert. We had live-tweets running throughout the concert.