As the official sponsor of the Uganda Cranes Football Team, Airtel was looking at connecting their fans to the Uganda Cranes on a personal level.
To achieve this, we created an app that would literally tell you which Uganda Cranes player you are. The app used the Cranes’ player’s attributes and connected them with those of the user to make a connection.
The result was a fun and engaging platform for Ugandans to connect with the Cranes especially during the several games the team plays. All this achieved on the client’s Facebook page by just one click.
Team leads: Paul Hall Isingoma, Hannat Ssemanda, Arnold Babasa, Alex Kaweesa
Strategy development; 1 week
Social Media Activation.