The #AirtelTugabane campaign was a 3 month campaign during the first quarter of FY15, that came to an end on July 30th and the campaign surpassing the targets set on social media.
We set out to get 20,000 people sharing data with up to 4 of their friends. We surpassed this target with over 26,100+ people sharing data and registering their shares through the #AirtelTugabane app.
A balloon was created to depict the huge offering of data that was available to be won that kept filling up until it reached the specified target.
Client NameAirtel UgandaYear2014Linkwww.africa.airtel.com