Influencer marketing is a form of social media marketing involving endorsements from influencers, people and organizations who have expert knowledge and social influence in a respective field.
Influencer Marketing has always worked
For a good reason, Influencer marketing has had
power for a while now. Marketers have used it and have found it effective.
Influencer marketing is virtual to every brand because people trust recommendations from influencers. It can also help drive traffic to your website, engagement, and conversations.
Big brands work with more than one influencer
This is why even the big global brands like Pepsi, Nike, Cîroc Vodka, Adidas to mention but a few have been working with different influencers for most of their campaigns.
These campaigns have helped them drive brand
sales or purchases, awareness and boost brand interest among people.
“A brand is no longer what we tell the consumer it is- it is what consumers tell each other it is”
What works and doesn’t work in influencer marketing!
Determine if your audience aligns with the influencer’s audience.
On the brand side:
Not understanding the type of influencer that will fit your brand. For example, most brands go after people with a large following
The large following may not always result in being an influence. In light of this, it is important for a brand to understand what they are trying to achieve from their campaign and what kind of influencer can drive this.
For example; a celebrity influencer may do a good job in creating your brand’s awareness and driving sales or purchases, whereas a key opinion leader can deliver content to your target audience and create engagement about product/ service.
On the influencer side:
KNOW YOUR AUDIENCE: We often find people “jumping” from one brand to another which makes believability hard and having an actual audience that you can influence close to nothing.
UNDERSTAND YOUR AUDIENCE: What you like and create a niche audience for you do not want to be a
jack of all trades but master of none.
Tips on Being a Good Influencer
1. Know your audience and focus on
resonating with them
Create, create and create good content that
will give your audiences meaning and reason to engage with you.
2. Find your unique voice
Don’t go with the trend and what another
influencer who has “made it” is doing. Produce content that speaks for you to
your target audience.
3. Choose the right platform.
You don’t have to be everywhere! Choose the
platform where your target audience is engaged with and trusts you.
4. Focus on the metrics that
Don’t be that influencer that is obsessed with getting a large following. Focus on metrics like engagement and ROI.
Is your audience engaging with your content
and are they buying what you are selling?
Don’t be the influencer with 20K followers
with more than half of them being in bots or not the same country as you or
with only 20 likes and 1 comment on a post.
Now you know how to do influencer marketing
the right way. You understand the importance of defining your goal and then
finding influencers based on that goal.
You also know some of the most effective
types of influencer marketing campaigns.
If you have any questions or anything to add,
please let us know in the comment section.