Save The Children
Print, Radio, TV and Digital Campaign
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THE CHALLENGE
Giving significant consideration to the primary target audience and market trends and how Save the Children can effectively and efficiently use insights to deliver a communications strategy that will increase awareness and persuade parents and caregivers to prioritise their children’s education.
OUR STRATEGY
Research: Prior to developing the communications strategy we conducted research amongst the core target groups gathering insights to advise our creative direction, channel strategy and messaging.
Execution: 360 Marketing approach executed through key media channels
