Save The Children

  • 2:43 pm

Print, Radio, TV and Digital Campaign

.

challenge

THE CHALLENGE

Giving significant consideration to the primary target audience and market trends and how Save the Children can effectively and efficiently use insights to deliver a communications strategy that will increase awareness and persuade parents and caregivers to prioritise their children’s education.

strategy

OUR STRATEGY

Research: Prior to developing the communications strategy we conducted research amongst the core target groups gathering insights to advise our creative direction, channel strategy and messaging.

Execution: 360 Marketing approach executed through key media channels