A lot of agencies take a broad and general approach to SEO. We used to be among these. Then we really got into it and there’s no turning back for us. We are concerned with growing our clients visibility and awareness in search engines like google, improving rankings and driving traffic. We believe that from the words you use on your website to the way other sites link to you on the world wide web these components all play a part, yet at times it’s not just the creative but the technical elements. This means ensuring that your website is actually structured in a way that search engines find it easy to navigate and understand that they therefore rank you higher and as an authority in your field. The most fun way we’ve heard it explained, is that Google only loves you if others do!

Search engine optimization is perhaps one of the most under utilised and ill explained concepts in digital marketing. It is a discipline as far as we are concerned and one we take very seriously. Proper SEO is both a technical and creative endeavour, We conduct keyword research prior to suggesting content, connect the dots in terms of your whole digital strategy and how this connects to the larger business objectives.  Proper SEO takes time and commitment and is a product of a great inbound marketing strategy. We use our experience in content creation, marketing and web development to give you a really detailed solution.

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