We gather and interpret the following data and use our findings as the basis of our recommendations:
Website Performance - We test the technical performance of each website as well as other technical factors that can affect customer usability and business conversions.
Organic Search - We test and analyze a number of key factors that directly contribute to a website's ability in being indexed by the search engines and found by web visitors.
Paid Search - We test and analyze the level of paid search advertising activity all sites are currently engaged in.
Local Search- We test and analyze how visible each business is within local search directories like Google My Business and Yelp. We also inspect whether online reviews are available for prospective customers to read.
Social Media - We test and analyze the level of social media engagement, the frequency of content posted, as well how often the businesses are being shared socially.