Last year, Facebook released the ability for admins to view and answer comments on their Instagram posts through their Page inboxes.

This streamlined the process for accounts who didn’t have social management software yet.

Now, Facebook is taking this a step further, allowing admins to even access and respond to Instagram’s private messages.

This is a capability that hasn’t been released yet on third-party tools, and it aligns with Facebook’s plan to integrate Messenger,

WhatsApp, and Instagram Direct in order to let users reach each other cross-platform.

As of right now, the only other access to Instagram’s direct messaging is through the mobile app.

It’s not otherwise available on desktop or through third-party tools, though this will likely change soon, especially with rumors that Instagram is testing direct messaging online.