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We were tasked to make Smirnoff Ice Double Black with Guarana the bold choice for when you want to step up the night. Smirnoff Ice Double Black with Guarana challenges you to express your other side .

The master plan was to drive trial and raise awareness for the rebranded Smirnoff Guarana through FOMO – (Music is the ultimate force in bringing people together)

The result was an event a clearly defined theme – Unleash your Double Side – Music is a way to reach out to fans by offering them a channel where they can express themselves through brands. With the DJs creating an environment in which the fans are actually interacting with the brand, “befriending” the product and integrating it into their personal and social relationships.

The theme was adhered to on digital with an amazing DJ Lineup. Online engagement where a fan walked away with UGX100,000 and awesome Smirnoff Gurana give a ways that excited the fans at the party.

Team leads: Aaron Musoke, Marylyn Akello, Hannat Ssemanda, Alex Kaweesa
Strategy development – 1 week
Go to and influencer Market Strategy: 1 week
Social Media Activation.
Event Coverage.

Client NameUBLYear2016